about us

Welcome to Sterling

Sterling is an independent estate agency established since 1972 Based in the heart of London's West End, we have a wealth of experience and an in depth knowledge of the Central London Property Market. Sterling has expertise in residential sales, lettings and property investments. Our client base spans across a multitude of countries from the Americas to the Far East..

We are specialists at managing your property, so no matter where you are in the world, you can be sure you are in good hands when it comes to taking care of your residential property in Central London.

We Don't Operate Like Other Agents!

Whether you have a portfolio of central London apartments, or simply a Pied a Terre, Sterling will manage the entire letting process for you. Sterling has its own internal team to ensure that costs remain lower for our landlords. Our group approach to the way we manage properties, ensures that our landlords receive the best value for money, whilst maximising yields. Where possible, we collectively complete work across all apartments where needed to keep costs down.

Headaches when Filing your End of Year Non-Residents Accounts?

Our in-house, accounting service will also manage your end of year management accounts. You can be sure you won't be receiving any unwanted demands from HMRC!

Renting can be Effortless and Hassle Free with Sterling

Our family approach to our landlords ensures we have your best interests at heart. If you're looking to rent out your property, we go above and beyond to ensure we vet prospective tenants with the utmost care and in the worst case, we prepare for what we hope are the least likely eventualities. We can even provide you solutions to guarantee your rent in the event of tenant defaults!

Sell your Property with the Smartest Agents in Town

When we look to sell your property, we use a validated approach to ensure you receive the best possible price for your home. As an independent family run operation, we offer the type of personal service that larger agents cannot. Our NAEA member staff, work with the utmost professionalism, and we are regulated by the Property Ombudsman Scheme.